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Proprietary insights on AI-driven decision infrastructure, market gaps, and the evolution of private equity portfolio supervision.

Portfolio Services

4 articles

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Portfolio Services
3 days ago9 min read

Why Portfolio Oversight Matters More Than Individual AI Wins

Across private equity portfolios, there is no shortage of AI success stories. One company reduces support tickets. Another automates invoice processing. A third improves forecasting accuracy. Each result looks positive in isolation. Yet at the portfolio level, something still feels wrong.

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Mark Nicoll
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Portfolio Services3 days ago

Why Portfolio AI Rarely Shows Up in EBITDA (And What PE Firms Miss)

Most AI initiatives in private equity portfolios never translate into EBITDA uplift. This article explains why value gets lost, how ROI fog forms, and what operating partners consistently underestimate.

8 min readExplore →
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Portfolio Services3 days ago

The PE backed MSP playbook: The Franken-Stack dilemma

Private equity has poured billions into MSP roll-ups over the last decade. The thesis is familiar: acquire strong regional operators, standardise operations, unlock scale, and expand margins. On paper, it works. In reality, most MSP platforms hit an invisible wall somewhere between acquisition #2 and #4.

7 min readExplore →
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Portfolio Services3 days ago

The Hidden Cost of Pilot Purgatory in Portfolio Companies

Across private equity portfolios, the same conversation repeats itself. An AI pilot shows promise. A proof of concept is funded. Early results look encouraging. Then time passes.

8 min readExplore →

Advisory Services

98 articles

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Advisory Services
3 days ago6 min read

From Founders to Builders: Why Our Consulting Starts With Doing

Most consultancies leave you with a slide deck. We leave you with a working product. At Panamorphix, we’ve lived the founder’s grind. We’ve built companies, bootstrapped products, raised funding, and dealt with legacy systems that refused to play nicely. That experience means we approach consulting differently. We don’t stop at strategy—we prototype, build, and deliver. Because transformation isn’t real until something is working in your hands.

MN
Mark Nicoll
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Advisory Services3 days ago

From Dashboards to Decision Engines: Building Martech That Thinks

Marketers have never had more data — or less clarity. Every organisation owns a wall of dashboards, each packed with colourful charts but few real answers.

6 min readExplore →
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Advisory Services3 days ago

From Chaos to Clarity: How AI-Native Dashboards Help SMEs Make Faster, Better Sales Decisions

If you’ve ever worked with SME leadership teams as a sales consultant, you’ll recognise this moment instantly. You ask a simple question: “How confident are you in your pipeline?” The room pauses.

6 min readExplore →
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Advisory Services3 days ago

From Challenge to Product: How Industry-Wide Problems Become Marketable Solutions

Every industry has them: the compliance bottlenecks, the legacy headaches, the inefficiencies that bleed time and money. Most companies treat these challenges as internal chores. They throw staff at the mess, patch it with spreadsheets, and carry on. That’s a colossal mistake.

7 min readExplore →
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Advisory Services3 days ago

From Bottlenecks to Breakthroughs: Mapping Your Sales Pain Points Before Adding AI

Let’s get one thing straight: AI won’t save your sales process if it’s broken. In fact, if your funnel leaks, your ICP is vague, or your reps spend more time in admin hell than on calls, AI will make it worse. Much worse.

8 min readExplore →
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Advisory Services3 days ago

From AI to Personalised Health: The Future of Medicine Is Already Here

For decades, healthcare operated on averages. Treatments were designed for the “typical” patient, clinical guidelines assumed broad categories, and prevention strategies were blunt tools. But medicine is changing. Thanks to artificial intelligence (AI) and data analytics, we’re moving into an era of **personalised healthcare** — where treatment is tailored not just to conditions, but to the individual.

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Advisory Services3 days ago

Fractional Digital Transformation Company: Enterprise Expertise Without the Enterprise Cost

At Panamorphix, we take a different approach. We position ourselves as a **fractional company**—an embedded partner that delivers the scope, depth, and agility of a full consultancy, but in a flexible and cost-effective way.

5 min readExplore →

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